SEO full name is Search Engine Optimization and it is a technique that helps us rank our posts in the top position on the first page of any search engine.
The goal of all bloggers is to get the first position in a search engine like Google and bring maximum traffic to their blog.
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In the beginning, no new blogger understands this and just spends more and more time in blog design and writing posts.
But after doing so hard after some time, when the visitors of the page are zero on the blog, then they also have a desire to know what is search engine optimization, why is it necessary and how do they do it?
There are not many articles available in Hindi language about this topic, so through this post we will give you complete information on this subject for you.
You should understand that just as there are crores of stars in the sky, similarly there are crores of websites in the Internet.
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People only know or recognize the website which is known by the brand name or those which are placed at the top of the search engine results page. You will also want that whatever pages are on your blog make it to the first place of Google.
Full information about SEO
The full name of SEO is Search Engine Optimization. This is a technique using which the website posts on the first page of the search engine #1 rank.
This is a technique that we use to optimize the posts written on our blog, so that search engines like Google, Bing, Yahoo rank in the top position in the first page. .
You are reading this post because it has reached you only because of SEO. So now you can be sure that you are at the right place.
I will give you every information about this technique. With which you will get every information that will answer every question related to SEO that you are looking for.
Initially, a new blogger does not have any idea about this.
But slowly the new blogger comes to know the importance of this word and also understand that there is no benefit from blogging without search engine optimization.
If a blogger does not know about this, then the blog of that blogger will just remain lost in the internet and will not reach people.
For example, let’s say that there are many stars in the sky, but we recognize those who give more light or are closer to us.
If we know optimization well then we can make our blog or website 1 no. Can be ranked on position. If we do not do Search Engine Optimization, our website or blog will not be visible anywhere in the search engine result page.
Let us understand this with the help of an example. Suppose I want to find information about Pen from Google, then I will search “What is Pen”, now Google will show all blogs related to the word Pen in the search result.
In this, we will see many different websites who have written posts about Pen. So we have a human nature like ours, we will open the website or blog which will be at number 1.
If we do not get satisfaction with the information in it, then by opening the 2nd and 3rd blogs, we will extract information about the pen.
The Search Engine Optimization is the strongest at the number 1 blog in this search result, only then it is ranked at No 1. position. There is a chance of getting more traffic than earning rank in the first position and earning is also very good.
Full form of SEO
Search Engine Optimization is the full form of SEO .
We all know what Google is , it is the most used search engine in the world.
Apart from Google, Bing and Yahoo are also other search engines that are used. After doing Search Engine Optimization, we rank our website in Search Engines.
Why is SEO important?
The purpose of creating any blog or website is to make it accessible to the people. Creating a blog or website is a different matter and it is totally different to make it available to the people.
Suppose we worked very hard to create a website or blog. In that we also wrote a lot of posts. And we did nothing for SEO. Then the search engine will never show our blog in its result.
Now you must have understood that if your blog or website is to be shown to the people, then it will have to be shown in the search engine results and search engine optimization will have to be done to be shown in the search engine.
The better knowledge about this technology, the more we will be able to reach our website or blog. The more people see our blog or website, the more our revenue will be.
This technique is very easy technique if we understand it well. Then we just have to work on the blog following this technique in a systematic way. With this, we can rank our posts or articles on Google in very few days.
Every blogger wants to rank his post or article on top 10 first.
Because you must have noticed that when someone searches some information in Google, he takes the information from the first page itself. He does not need to go to another page. You tell me how often you visit another page of Google?
To understand this topic better, we will have to understand some more factors one by one, which will make our knowledge of search engine optimization stronger.
How does the search engine work?
In its name, that is, the search engine is included in the search engine optimization. So first of all, we will not know what a search engine is. To extract any information online, we need a medium.
Although everything is available in the Internet, but it is like finding a single star among crores in the sky.
So the search engine is the medium between us and those countless websites that search any information and show it to us.
The search engine has an algorithm set to it. Who chooses different information from among so many websites. So the website where the search engine optimization is done, shows them in the same ranking.
Google is the most popular search engine. Apart from this, there are other search engines like Bing, yahoo and yandex etc ..
What is SERP?
SERP means Search Engine result Page. When we search a keyword in Google or any other search engine, it shows all the results in its page.
On searching, the page that opens it is called the Search Engine result page. The results that appear on the Search Engine result page, there are 2 types of listings in the list.
- Organic listing
- Inorganic Listing
1. Organic Listing
Organic listing is the listing in which we come to the search engine results page without spending any money.
But for this we have to do search engine optimization. Organic listing is the best because we get regular traffic from it.
2. Inorganic Listing
When we spend money and come to the result page of Google, then we call it Inorganic listing. These listings are not stable, that is, as long as we continue to pay money to Google, we can come to the results page.
Types of SEO
So far, we have learned what SEO is and why it is necessary. After this we talk about how it is done. When the website becomes a blog, then its optimization starts.
That is, before publishing the post, work starts on it. Nowadays blogging is done most in WordPress.
If you know very well about what is WordPress, then you will know that we get a lot of plugins in it for free, many of which are also used for optimization. So let’s know about this type of thing.
These are mainly of 2 types.
- On-Page SEO
- Off-Page SEO
How to do SEO?
As you have already known, there are two types of search engine optimization and search engine optimization in both these ways.
Every method that we do for search engine optimization within our blog is called On-Page SEO.
This means that we do all the work from design and speed optimization of our blog to post publishing, using responsive theme that is mobile friendly.
Writing good content that people like to read, which contains all the necessary information. The page speed should be good, the page should open in a short time. Write a meta description for your blog.
Doing keyword research before writing a post so that it will rank the post in the search engine. Placement of keywords in important places like Title, Permalink and Meta description.
Properly placing the keyword in the density content. Internal and External linking are all within On-Page. With this Google easily ranks our blog in search results and we get good Organic traffic.
Here we will briefly talk about On Page SEO, but if you want to read in full detail on this topic, then you can read from here. In which we have written complete information about it in easy words.
So let’s understand the main points of this.
See friends, now you have to read every point very carefully because I am giving all the information here based on my personal experience, which will definitely help you to do good SEO.
By reading the post till the end, you will also become expert in ranking your post.
When you decide a post with good planning, then the post content will also become the best and it will be easy to rank as well. Characters, your post will remain in the dark among millions and will not be able to get rank.
Proper keyword research
I have given place to keyword research in the first point here only because this is where the writing of a post starts. The new bloggers are those who do not pay attention in keyword research.
If I am right, then you also do not pay attention to keyword research, that’s why your post is not ranking. There is no use of writing posts without keyword research, just understand that without it you are just wasting time.
So how to do this? I am just telling you my steps here, which you follow will definitely get success. Make a list of your interesting topics on which topic you want to write.
Then select only one topic at a time and for that make a new file in notepad or wordpad. Now we have to find the keywords of this one topic. Friends, in today’s time, do not pay any attention to the Head keyword, but it is important to search for the long-tail keyword of that keyword.
LSI keywords are most important in this. When you search the query on a topic in Google’s search box, before writing the whole, you will see that there will be more lines in the bottom and Google will start showing you by guessing.
We can use these automatic keywords as long-tail.
Suppose I have a special and greeting website and we want to write a post on Happy Birthday Wishes. So if we write a post on this keyword only, then it will be very difficult to rank the post because the search volume on it is very high and competition is equally strong.
Here we will use long tail keyword like I have extracted such keywords here.
- Happy Birthday wishes for brother
- Happy birthday wishes for brother in Hindi
- Heart touching birthday wishes for brother in Hindi
If we write here for my brother on his birthday, then we can use 3-4 long-tail keywords similar to this. In these, the keyword on which there will be less competition, will use the same as main ie focus keyword.
New bloggers see high traffic and select keywords and use the same. Trust me your post will never rank. You see how much that keyword competition is.
The higher the volume of the keyword, the higher the competition. If you understand this line of mine, then you will definitely succeed in keyword research. The more the volume of the keyword, the easier it will be to guess its competition.
1. Post Title
When we complete the keyword research, then the target keyword on which we want to rank the post, we also put the same keyword in the post title. But if the target of the target is still very high, then it would be right to use the keyword with less competition as the main keyword.
Whatever the URL of our post is, it is important to use the main keyword there. Always keep in mind that in the post permalink, never use stop words like (am, is, are, on).
Also, never use such words in the post permalink that need to be changed. The shorter the URL, the better.
3. Meta Description
You must include those keywords in the description of your post on the basis of which you have planned to rank the post.
The thing to note here is that by keeping Google in mind, do not write the description so that it does not get any meaning, but write that as soon as people see it, they cannot live without opening the post.
4. Keyword Density
It is very important to use the right number of keywords in the right place within the post. Using stuff more than rotating the keywords repeatedly is called keyword stuffing.
By doing this, Google will not give ranking but will drop down in the ranking. That’s why use as few keywords as possible. Use keywords in the first paragraph and last paragraph.
Apart from this, use the keyword in the heading as well and within the content use the keyword as per the requirement. Use them as naturally as possible, do not use force anywhere.
Never allow the density to exceed 2.5%. This means that if you are writing a post of 1000 words, then you can use your keyword 25 times, but if I believe, keep it between 1.5% -2.5%.
5. Proper use of Headings( H1, H2, H3, H4, H5, H6)
In the heading, use your chosen focus phrase. Whenever you write your post, do not use H1 because the title of the post is H1, so use H2, H3, H4… etc. as per the need within your post.
If you know about the LSI keyword then also know that LSI usage must be used in Heading 3 as well.
6. Image Optimization
Optimization of the image is very important for 2 things.
First of all, it should reduce its size because the higher the image size, it will increase the loading time of the page, so compress and insert the image and also use your keyword in the alt attribute in the image.
7. Internal Linking
Also add the link of the post related to the post you are writing so that people can easily understand the topic. With this, the visitor will read your second post and you can increase the user engagement.
Also, it is very important for other posts as well, which helps Google in ranking for it.
By adding links to new posts in the post which are already ranked, they can also be easily made without any backlinks, even if they are zero backlinks.
8. External Linking
Make sure to add at least one external link that represents that topic. And he could get information from there for reference.
9. Page Speed
According to Google, if a page is taking more than 3 second to load, then it is very difficult to rank that page. Use a good and light weight fast theme in your website that works load time.
You can use cloud hosting for good speed like Digital Ocean, Linode etc. as their plans start at $ 5 which is in the budget for a Hindi blogger.
10. Social Signals
Do share your post on social sites Facebook, Twitter, Instagram. The ranking of these social sites is very good, when any visitor comes from there, it gives Google a positive signal for that post, which improves the ranking of that post.
11. Attaching a related video
Make a good video above the post because people nowadays like watching videos more than reading. With this, you can explain the same topic to people through videos, which do not like to read much.
After publishing the post, the methods that we use to rank it i.e. optimization techniques, we call it OFF-Page SEO.
In Off-Page Optimization we post Search Engine submission, Web Directory Submission, Social media sites, Discussion forums, Blog commenting, Backlinks creation and Guest.
Now that you know about Search Engine Optimization, then you must have also understood the importance of why it is important.
Let’s get a little information about those techniques, which helps us to rank the posts and which are also very important.
1. Guest Post
I believe that the best way to create backlinks is to write a guest post in another similar website. When you write a guest post for a website with a good high DA and PA, you get a Do-follow backlink that increases the authority of your domain.
The other advantage of this is that when you write in a big website, people start recognizing you there and also visit your website. This gives you that traffic.
When a link to a post or homepage of your website connects to another website, a returning link is found to your website which is called backlink. Backlinks are a very important thing for DA to grow.
But never make backlinks indiscriminately. Create a backlink in a natural way by writing a guest post and discussing it in the forum and try to make a backlink according to the bottom of your site.
3. Discussion Sites
You must have heard Quora‘s name, people put their questions in it and experts answer questions.
When they write an answer, they also provide a reference link as needed. In this way, they also get traffic through Quora.
4. Forum Submission
You should definitely create your account in the forum, because it has 2 benefits, one, you will get experts in the forum, who will increase your technical knowledge and help you as well, you also get a Do-follow Backlink by joining the forum.
Know Local SEO in a nutshell The techniques by which we optimize our website for the people of the local area and then rank it in the search engine is called Local SEO.
By the way, if we talk, the website gives us an opportunity to target the people of the whole world, then you must be thinking that why would we leave the whole world and target only a few local people?
The answer is that if you have a business and your target audience is people around the same area, then you can benefit greatly by stepping towards local SEO.
Today, the era is developing a lot and people search for everything through smartphones, even now people ask for almost everything while sitting at home. People in Google nowadays also do such searches like:
- “Best restaurants near me”
- “Nearest ATM”
- “Nearest Movie theater”
Now the point here arises that if Google Map is used for this purpose then what will be the benefit of local SEO? So you should understand that Google map still cannot give accurate information in many places.
The issue is that you know your area very well and at the same time you recognize street street where what is there and what shop or store is there.
Suppose I live in Ranchi Jharkhand, then I will cover only Ranchi here and slowly I will write the details of each shop about the entire city, which shop is in which sector.
Believe that the detail in which I or you can write about the shop and business of your area will not be available in the internet at all.
In this way it is quite easy to rank in Google. The number of smartphone users is increasing considerably and people are beginning to search more by typing instead of searching by typing.
In such a way, how will they search? Once you test it yourself, how will you search:
- Cloth Store Near Firayalal Chowk Ranchi
- Sweets Shop In Harmu Ranchi
If you want to do something new in blogging, then try local SEO and tell others that there is still a lot to be done.
Search engine optimization is such a technique without which blogs do not exist. Knowing how the search engine works and how it is important for every blogger.
If you have read this post completely then you must have understood what SEO is and how to do it.